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Thoughts from Fallon regarding the role of Digital Strategy


Montag, Juli 5, 2010

Fallon Brainfood x VCU Brandcenter: The Engagement Opportunity

Rory Sutherland: Sweat the small stuff


Dienstag, Juni 15, 2010

Rory Sutherland talks about how small things / ideas can solve big problems and why many flashy, expensive fixes are not necessary better.

The Eight Stages Of Listening


Montag, Juni 7, 2010

Evolution of listening. Or how to use data to improve peoples’ brand experience.

The Post-Digital Brief


Montag, April 26, 2010

Via Gareth Kay

Experience Matters


Mittwoch, März 17, 2010

There is a section on the Guardian website that deals with service design or experience design if you prefer this term. There are some articles worth reading.
For someone who started his career in digital marketing it is quite obvious that a well designed and executed service can extend and differentiate a product or can even be the product itself.

The difficult thing - apart from designing a flawless experience - is to find a service that fits with the product and the brand. Especially if you develop the product first and think about the service that could extend the product in a second step or even worse after the product is finally launched.

That’s one reason why the Apples iPod is so successful (market share >70%) they develop the content management & distribution service iTunes and the iPod as a ecosystem – or walled garden as I would call it.

Still it is a service that made consumers’ life a lot easier and differentiated the product from competitors’ products as competitors only provided a piece of hardware with no service attached.
Same with the iPhone as explained in this article from the Guardian :

“Owning an iPhone, for instance, is just the beginning: it’s what you can do with it – the “apps” – that matter.”

Anyway I still don’t own an iPhone. Why? Cause Appels’ iTunes service ruined my mp3 folder structure…. so thanks for the service guys.

The future of planning


Donnerstag, Januar 7, 2010

PSFK & Redscout’s SPUR interviewed some top-notch planers and asked them what they think the future of planning will be. As they interviewed some very smart people it is not very surprising that they came-up with some very interesting thoughts and observations. Speaking of observations Robin Hafitz and Dan Cherry are hitting the nail on the head (starting at 0:45 minutes and 02:42).

Dan Cherry also says that “Clients will increasingly actually be in competition with agencies”. Well I think some clients will try to solve business problems on their own as they think – and quit often they are right – that agencies are not capable to provide an appropriate solution as most of them are still to focused on pushing out consistent messages via paid mass media.
The hole series of interviews deals with the reinvention / evolution of planning which at the end can only be achieved if the overall business model of agencies gets reinvented.

10 crucial consumer trends and other stuff worth reading


Montag, Januar 4, 2010

Trend watching dot com: 10 crucial consumer trends

Free eBook “What matters now”

Digital: Next big things for 2010 – by Faris Yakob

10 Web trends to watch in 2010


Freitag, Dezember 4, 2009

The ten webtrends for 2010 according to Pete Cashmore - nice name by the way ;-).
Some of them have already been the trends for 2009 so lets wait and see wat happens in 2010.

Awesome Facebook Concept


Donnerstag, November 19, 2009

Need a planner? Get a comedian!


Mittwoch, November 18, 2009

A hilarious and very precise analysis on how people embed technology into their daily life by the comedian Louise C. K.

Yes, people take technology for granted and we all tend to forget that a couple of years ago all these things have not been available.
Technology changes behavior and also increases people’s expectations regarding products and services. That’s not very surprising.

The interesting thing about all this is how Louise (or any other good comedian) is analyzing people and society, than extracts an insight that their audience can relate to and puts it into a tangible and relevant context….
Do you notice something?
This is basically everything a good planner should be able to do. So instead of hiring a planner why not go for a comedian?