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The future of advertising – create valuable things for people

Freitag, Februar 27, 2009

Just found this presentation by John V Willshire.
Anybody familiar with how digital media changed communication and content deployment can skip the first 37 slides. But then the presentation gets really interesting.
Especially the Cadbury ads/ content and their multi channel approach + the results this campaign generated is worth watching. To be honest I didn’t like the award winning TVC but overall the campaign generated quit impressive results.

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