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Archive for September, 2008


How focus groups can kill your idea…


Montag, September 29, 2008

That’s how a focus group responded to a draft version of Apple’s Macintosh commercial… Damn! ;-)

And it shows one of the key issues of focus groups: If you ask people for their opinion they are trying to come up with a solution.
They will almost never state something like: “Great idea, but I don’t like the execution”

The 1984 super ball commercial