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"Strategy" Category

Strategy for the Post-Digital Age

Samstag, Dezember 25, 2010

by Faris Yakob

Influencers Movie

Donnerstag, November 4, 2010

Beautiful executed short movie about influencers and how trends spread.

INFLUENCERS FULL VERSION from R+I creative on Vimeo.

Digital is Dead

Montag, August 2, 2010

It’s always good to have a provoking headline….

Doing is the new planning

Montag, Juli 5, 2010

Mmmh. I don’t think that this is really new… maybe for some planners. But if you have a strong digital background you might know that the line between planning things and executing things is quite blurry.

Thoughts from Fallon regarding the role of Digital Strategy

Montag, Juli 5, 2010

Fallon Brainfood x VCU Brandcenter: The Engagement Opportunity

The Eight Stages Of Listening

Montag, Juni 7, 2010

Evolution of listening. Or how to use data to improve peoples’ brand experience.

The future of planning

Donnerstag, Januar 7, 2010

PSFK & Redscout’s SPUR interviewed some top-notch planers and asked them what they think the future of planning will be. As they interviewed some very smart people it is not very surprising that they came-up with some very interesting thoughts and observations. Speaking of observations Robin Hafitz and Dan Cherry are hitting the nail on the head (starting at 0:45 minutes and 02:42).

Dan Cherry also says that “Clients will increasingly actually be in competition with agencies”. Well I think some clients will try to solve business problems on their own as they think – and quit often they are right – that agencies are not capable to provide an appropriate solution as most of them are still to focused on pushing out consistent messages via paid mass media.
The hole series of interviews deals with the reinvention / evolution of planning which at the end can only be achieved if the overall business model of agencies gets reinvented.

10 crucial consumer trends and other stuff worth reading

Montag, Januar 4, 2010

Trend watching dot com: 10 crucial consumer trends

Free eBook “What matters now”

Digital: Next big things for 2010 – by Faris Yakob

Need a planner? Get a comedian!

Mittwoch, November 18, 2009

A hilarious and very precise analysis on how people embed technology into their daily life by the comedian Louise C. K.

Yes, people take technology for granted and we all tend to forget that a couple of years ago all these things have not been available.
Technology changes behavior and also increases people’s expectations regarding products and services. That’s not very surprising.

The interesting thing about all this is how Louise (or any other good comedian) is analyzing people and society, than extracts an insight that their audience can relate to and puts it into a tangible and relevant context….
Do you notice something?
This is basically everything a good planner should be able to do. So instead of hiring a planner why not go for a comedian?

Rory Sutherland @ TED

Donnerstag, Oktober 15, 2009

TED again… I know. But worth watching it!