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"Advertising" Category


Interactive zombie movie adventure - DELIVER ME TO HELL


Donnerstag, August 5, 2010

What a great and well executed idea. Don’t know if this is on brand, but hey - who cares? Go and check it out it’s worth wasting the time.

For all ROI Junkies: they embedded a code that allows you to get a free coke at the end of the movie to measure results / conversions.
Only problem they only deliver in New Zealand.

Rory Sutherland @ TED


Donnerstag, Oktober 15, 2009

TED again… I know. But worth watching it!

Adidas Originals App.


Freitag, Juli 31, 2009

A Contagious article about mobile apps referred to the Adidas Originals iPhone app. The app. guides people to Berlin’s urban art locations. The app. locates the user’s position using GPS data and displays locations where he can find street art pictures. The app. also has a gallery function which allows to preview all pictures, users are allowed to vote pictures, up-load own pictures and provided addition information regarding the artist who created the artwork.

adidas_app1.JPG

Think the idea is great as street art fits with the target audience and the cultural + mobile context. Plus it is not a one to one copy of an online application that was already available.

The future of advertising – create valuable things for people


Freitag, Februar 27, 2009

Just found this presentation by John V Willshire.
Anybody familiar with how digital media changed communication and content deployment can skip the first 37 slides. But then the presentation gets really interesting.
Especially the Cadbury ads/ content and their multi channel approach + the results this campaign generated is worth watching. To be honest I didn’t like the award winning TVC but overall the campaign generated quit impressive results.

How focus groups can kill your idea…


Montag, September 29, 2008

That’s how a focus group responded to a draft version of Apple’s Macintosh commercial… Damn! ;-)

And it shows one of the key issues of focus groups: If you ask people for their opinion they are trying to come up with a solution.
They will almost never state something like: “Great idea, but I don’t like the execution”

The 1984 super ball commercial

Trans-media Storytelling


Sonntag, Juli 20, 2008

Just found this post via Faris’ blog. It deals with Coke’s trans-media storytelling approach. It is interesting and delivers some valuable information.
Still if you read through the key pillars of this “new” approach it is not that new and surprising.

1. Trans-media Storytelling is about extending an ad or entertainment property across multiple touchpoints.
2. Trans-media Storytelling is narrative driven, so in that respect, the idea/ solution never ages.
3 . Trans-media Storytelling requires significant initial investment but generates real money

The first two points should be fulfilled by almost every communication idea in these days as multiple communication channels are relevant and used and people don’t want to be exposed to brainless ads.
So an idea/ story should be able to expand across several channels and of course it should not be a one-shot.
What’s great is that they understood that high quality content for multiple platforms costs money. Seems to be obvious but a lot of advertisers did not get to this point yet.

They might increase their online media budget to spread their message like wildfire but fail to deliver a brand experience and valuable content after people clicked on the ad.
Yes, the majority of brands overspend on the awareness part of there communication but fail to deliver on the brand experience part - content, service, POS, you name it.

Nice one


Freitag, Juli 18, 2008

Great beer commercial. Check out the related links on Youtube.
Cheers!

Advertising 2007


Samstag, Januar 5, 2008

Ein interessanter Artikel über “Werbung” von Jonny Vulkan (Analogy).
Das meiner Meinung nach beste Zitat findet sich auch gleich auf Seite 1.

“Advertising is a tax you pay for unremarkable thinking.”

Ansonsten wird hauptsächlich betrachtet und zusammengefasst, welchen Einfluss neue und etablierte Technologien auf die Kommunikation haben, und welche Möglichkeiten und Risiken sich hieraus für Marken und Konsumenten ergeben.

Samsung Ladestation